Fuji Velvia 50 is the Andy Warhol of color film. If you want Norman Rockwell buy a roll of Kodak. With massive color saturation and the highest dynamic range of any film, Velvia can, as one reviewer wisecracked, fry your retinas. Colors sizzle and pop. That's why it is considered the professional standard for nature and landscape photography. Another reviewer, Ken Rockwell, says Velvia 50 "makes anything in sunlight look incredible. It makes good dawn and afternoon light look better than reality." I like Velvia when shooting objects with rust. It's not recommended for portraits, but it worked for me with the Balloon Man and his colorful wardrobe at Seattle's Pike Place Market.