Kodak was king of the photographic film industry in the 1970s. It had a 90 percent market share of sales in the United States. Kodak is an American brand. A founding sponsor of Disneyland. Paul Simon wrote a hit single about its flagship film, Kodachrome. "Kodak moment" became a popular catchphrase to describe a memorable snapshot. In the 1960s we used Kodak's instamatic camera to capture parades, proms and pageants. I still shoot Kodak film. I purchased the inexpensive Gold 200 roll at Bartell Drugs.